Icelandair Hotels is a leading chain of quality hotels in Iceland. Whether you want to enjoy the natural beauty of historical sites, take part in outdoor activities or experience the cultural life of the south, north, east and west of Iceland, we always offer first-class facilities and excellent service. We also operate Hilton Reykjavik Nordica, the seasonal hotel chain Hotel Edda and Canopy Reykjavik|City Centre.

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Welcome to Icelandair Hotels, Iceland's premier hotel chain, and the trusted source for comfortable, affordable accommodations for visitors and locals alike since 1966. Choose from 8 hotels throughout Iceland, including two hotel locations in Reykjavik - each with its authentic-Icelandic character, drawing inspiration from the unique local settings of this beautiful island-nation.

We at Icelandair Hotels are keen to help make your dream holiday come true. Our eight hotels are the ideal gateway to the unique experience that is Iceland, whether in the buzzing city of Reykjavik or the magnificent countryside. Each of our eight hotels is perfectly situated, and all have something unique to offer. We strive to ensure that your accommodation in Iceland is of the highest quality and place great emphasis on superior service, comfortable surroundings, fresh, locally sourced food, and attention to detail that will make your visit unforgettable.
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Why Iceland celebrates Beer Day

Beer Day is celebrated in Iceland on March 1.
Beer Day is celebrated in Iceland on March 1.

Icelanders sure know how to make the best of everything: there’s a day for men (bóndadagur), a day for women (konudagur), a day for buns (bolludagur) and a day for beer, of course (bjordagur) – all within the three first months of the year!

The history of the beer day starts with the history of the Icelandic prohibition. In 1908 Icelanders voted for a ban on all alcoholic drinks and a total prohibition was in effect from 1915 to 1921. That’s when the Spanish made things ”difficult”. Spain refused to buy Iceland’s main export, fish, if Iceland didn’t buy Spanish wines. Due to these trade-related issues Iceland lifted the ban of spirits in 1935.

Strong beer (with alcohol volume of 2.25% or more) was not included in the allowed substances, because since it was cheaper, it was believed it would lead to more social problems. Bars tried to go around the beer ban by adding legal spirits into light beer, or pilsner, which is just as horrible as it sounds!

Eventually, with a growing opposition of the prohibition, Iceland’s Parliament Althingi voted to lift the ban of beer – as late as 1989. But why worry about all those years you couldn’t drink beer legally, when you can make the legalizing of it a new celebration! The first beer day celebrations were televised nationally and showed Icelanders enjoying their new found beerdom in, what BBC described as ”rowdy” and ”bacchanalian” way. Like vikings would.

Today the celebrations are perhaps a bit more low-key now that the novelty has worn off. Also the Icelanders aren’t as big consumers of alcohol as their reputation would have you expect: an average Icelander of over 15 years old drinks about 7.1 liters of pure alcohol per year (WHO, 2014), which is considerably less than in many other European countries (Finland, Denmark and the UK for example exceed 10 litres each). The Beer Day in Iceland isn’t so much celebrated in an organized way but by just going out with your friends to the nearest pub for a pint. So if you are around on March 1, you have a great reason to go out and buy some local brew! Skál!


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